G-Mobile protects and grows SMS business
G-Mobile, a Mongolian mobile network operator has signed a services agreement to protect and increase the Mongolian operator’s SMS revenue.
G-Mobile, a Mongolian mobile network operator has signed a services agreement to protect and increase the Mongolian operator’s SMS revenue with Hong Kong’s premier telecommunications service provider, PCCW Global’s A2P ValueMax, a solution that improves an operator’s A2P, one-way SMS business, by preventing SMS fraud, maximizing SMS revenue and enhancing the subscriber experience. Mobile Network Operators are victims of SMS “grey route” and “sim-box” fraud, where unscrupulous one-way SMS business - A2P providers take advantage of friendly, open-door SMS policies to send bulk messages without paying mobile networks. Large corporates such as banks, Internet companies and airlines make use of these providers’ services in good faith, paying full price for legitimate SMS delivery methods. However, some providers then use SMS “back doors”, bypassing legitimate delivery methods and cutting out Mobile Network Operators to maximize their profits. The solution allows a Mobile Network Operator to achieve full dynamic protection against A2P SMS fraud. According to Mr Magnai Ganzorig, Chief Executive Officer of G-Mobile, they were looking forward to improved security across our network as an operator committed to delivering trusted and reliable services to the subscribers. He added “Recovering lost revenue will also go a long way to ensure that we are in a position to introduce the very best mobile technologies into our network - advancements that will ultimately benefit our subscriber base”. G-mobile was first founded in 2006. The Corporation employs more than 300 workers in its 21 branches located in the centres of all the 21 provinces and all three cities of Darkhan, Erdenet, Ulaanbaatar in Mongolia.
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