Mongolian memory girl becomes new face of IKEA
Mongolian memory girl becomes new face of IKEA.
Mongolian memory girl becomes new face of IKEA. Yanjaa Wintersoul will now be the face of the 2018 catalogue launch in Singapore, Malaysia and Thailand; this has already had an unexpected effect on her life. Yanjaa is just 23, but she’s already a two-time world memory champion. Over a single week, the BBH agency in Singapore put her to the ultimate test: memorizing more than 400 items in a 328-page book—and in more detail than she has ever previously memorized. After that, Yanjaa Wintersoul has been nicknamed the 'first-ever human catalogue'. Born in Mongolia and raised in Tokyo and Stockholm, Yanjaa made national headlines earlier this year when she appeared on Sweden’s Got Talent, though remains relatively unknown globally. Yanjaa speaks in 14 languages.