Japan's Ramen Iroha eyes expansion to Mongolia
A ramen restaurant chain operator in Japan is going off the beaten path to target markets, including Mongolia, with unique menu tweaks such as use of lamb.
Japan's Ramen Iroha eyes expansion to Mongolia. A ramen restaurant chain operator in Japan is going off the beaten path to target markets, including Mongolia, with unique menu tweaks such as use of lamb. Tentakaku, which operates the Menya Iroha ramen restaurant chain based in Toyama prefecture of Japan, plans to open its first outlet in Ulaanbaatar, where it will feature lamb for toppings and soups – an unconventional choice for the Japanese noodle-in-soup bowl. Tentakaku currently operates 10 overseas outlets, including in Hong Kong and Thailand. The game plan is to strike franchise deals with local companies to open outlets in Greece, Mongolia and Taiwan by the end of fiscal 2016 for an accelerated expansion in the respective areas. The company is in a final phase of negotiations with a local partner in Mongolia, according to the spokesperson.
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