Mongolian Cashmere Gobi brand launched largest coats line
Mongolian Cashmere Brand “Gobi” announces the launch of the largest product line: coats.
Mongolian Cashmere Brand “Gobi” announces the launch of the largest product line: coats. The company made a strong statement to quintuple production of coats in the next five years to lead the global market. The “Gobi” brand is well known locally and globally for its luxurious cashmere products. And this time they are taking the disruptive path to create the exclusive solution – 100% coats. The pure cashmere coat starts from US$299 but it would be tagged at the global market as US$3000, which means that visitors to Mongolia can take an advantage of this flexible price. This is perhaps a very patriotic initiative to attract tourists to Mongolia and support travel sector, told D.Naranbaatar, first deputy director of Gobi factory. The Mongolian goat herd produce four rare cashmere colors, especially bluish grey color which cannot be found anywhere in the world.
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